Michael Lock joined us LIVE in this edition of Talking Motorcycles powered by Crosley Brands!
His experience as CEO perhaps uniquely qualifies him to lead the series into the future. Past CEO of Ducati of North America, Triumph Motorcycles and time with Lamborghini creates an interesting resume.
Lock was on air for about 1:15 with us and he generously shared his views on where the sport is today and where he would like to see it go. We heard a few ways in which he would accomplish some of those goals.
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